BRANDING
HIGHLY CONFIDENTIAL
I co-founded a boutique ad agency in 2018 called Highly Confidential and was so excited to brand my own shop. The look and feel was inspired by 60s heist films and wanted to portray us as specialized "fixers." Playing off that theme, I decided to use strikeouts over text as our primary motif. Working with my art director and web designer, we created a bold, clever and fun brand identity I love to this day.
LUCY
The founders of Soylent decided their second venture would be a nicotine gum that actually tasted good. Working with friend and fellow director Mike Diva and designer Eisuke Taki, we developed a retro-futuristic vaporwave look that would speak to a younger audience and give it a visual edge over competitors.
BRITISH VILLAINS
Luminary green-lit an incredible podcast about the Great Train Robbery of 1963, hosted by people connected to the legendary crime. Considering the era, I wanted to embrace the classy cool factor of 60s heists that the criminals themselves wished to portray. Working with designer Levente Szabo, we created a modern visual identity based on a throwback look.